UX Research
Great designs require great research to ensure the final product meets its needs and is meaningful to its users
Fleet Management Software Information Archicture Navigation Testing
Year: 2023
Role: Lead UX Researcher
Research Method: Tree Testing
Company: Trimble Transportation
Duration: 2 months
Problem Statement: This B2B enterprise level fleet management tool had grown after 7 years without dedicated UX support. This resulted in a navigation experience that reflected internal business silos vs users’ mental models, creating a cumbersome onboarding and training process.
Through building and conducting a tree test in Maze, our team was able to assess how different back-office fleet personas navigate the information architecture of Trimble’s fleet management software.
Email ykhairulhuda@gmail.com for project access.
Customer Persona Process Insights & Journey Mapping
Year: 2023 - 2024
Role: Lead UX Researcher
Research Method: Interview Analysis, Journey Mapping
Company: Trimble Transportation
Duration: 4 months
Problem Statement: Trimble’s Driver Vehicle Inspection Report (DVIR) system was initially designed with a lack of understanding of how drivers and back-office personnel communicate with one another during pre-trip and post-trip inspection processes. This resulted in communication issues between both sides as well as inefficient reporting on defects and equipment issues within the DVIR platform.
To refine and narrow the focus from the information in customer interviews, I deduced major insights and takeaways that best align with our research goals in Dovetail.
Email ykhairulhuda@gmail.com for project access.
Driver Experience Software Competitive Analysis
Year: 2024
Role: Lead UX Researcher
Research Method: Competitive Analysis
Company: Trimble Transportation
Duration: 1 month
Problem Statement: A new driver experience software has faced recent churn, with customers switching to other driver experience software products from other companies.
In order to improve the driver experience with our software, I compared Trimble’s software interface to current competitors to find common and universal features, shortcomings, and innovation opportunities.
Email ykhairulhuda@gmail.com for project access.
Driver Experience Software Heuristic Analysis
Year: 2024
Role: UX Researcher
Research Method: Desk Research, Heuristic Analysis
Company: Trimble Transportation
Duration: 1 month
Problem Statement: The initial design of graphic elements of Trimble’s new driver experience were created without consulting designers. This led to customer reports on the platform’s cumbersome and inefficient workflows when performing tasks.
Our UX team utilized established heuristics to assess the usability of Trimble’s driver experience software in its developmental stages.
Email ykhairulhuda@gmail.com for project access.
Year: 2024
Role: Lead UX Researcher
Research Method: Desk Research, Tag Sorting
Company: Trimble Transportation
Duration: 1 month
Driver Experience Software Support Ticket Analysis
Problem Statement: Trimble’s new driver experience software lacks a focus on new features to be added as well as issues to address and reassess from a research perspective.
By analyzing issues and sorting support tickets for one of Trimble’s products, I determined priority areas of Trimble’s driver experience software that require higher research focus.
Email ykhairulhuda@gmail.com for project access.